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Date:Mon, 11 Dec 2000 12:22:04 -0700 (EST)
From: TInews Announcement <announce@tinet.ita.doc.gov>
To: TInews Announcement <tiannounce@tinet.ita.doc.gov>
Subject:Invest in your International Visitation Estimates

=== TINEWS ===================================

An information service from Tourism Industries
http://tinet.ita.doc.gov/
U.S. International Trade Administration
U.S. Department of Commerce

12/11/2000

Invest in your International Visitation Estimates

Contact: Tourism Industries office
E-mail: otti@trade.gov
Web: http://tinet.ita.doc.gov
Phone: (202) 482-4029
Fax: (202) 482-2887

Tourism Industries (TI) is offering the Industry an opportunity to invest in the In-Flight Survey of International Air Travelers. The investment will be used to improve the current and future year respondent base. You may directly purchase a block of sample just like you may order a custom report or any of our research data. Why should you invest in this program? Because it will help ensure you receive better information from the program. Your investment is also needed to reverse the decline in the sample size for this program.

The total sample collected between 1990 and the estimate for 2000 has ranged from a high of over 94,000 respondents in 1997 to an estimated low of 60-65,000 in 2000. During this same period of time, travel by overseas and Mexican air travelers who visited the country or U.S. residents who visited overseas and Mexico via air has grown from 35 million in 1990 to an estimated 60 million in 2000. This means that since 1990, the travel population has grown by over 70%. Tourism Industries' In-Flight Survey sample size (or respondent base) has declined by 28-33%. To keep this program representative, TI needs to survey additional travelers.

Most of the states and cities within the United States rely upon this program as the only source for international visitation estimates and traveler characteristic data. TI hopes you will see that your investment in this program will help not only you, it will also benefit the entire industry. Anytime a destination invests in this program, or another international traveler visits the country, there will be additional benefit to others because the average number of states visited by overseas travelers is almost two. This makes your investment a win-win proposition because of this multiplier effect.

Tourism Industries is calling upon the Industry to capitalize on the investment already made by the federal government and expand it with additional resources from your own budgets. The charges to the industry to purchase additional sample will be at the cost charged to the government. Please visit TI's web site for additional information on the investment options.

Sample purchased will be used to invest in a national sample only. I know some of you would like to ensure the additional surveys are dedicated to your destination. While we understand this desire, TI cannot add screeners to the survey to ensure your destination will benefit from the additional sample. This would increase the cost, and it will distort the national sample making the additional surveys unusable. This partnership is to enhance the total sample. At this point, there are far to many destinations that do not receive any visitor estimates. We are offering this opportunity for the sake of all destinations.

If you would like to learn more about this opportunity before investing, please contact Ron Erdmann at: (202) 482-4554, or e-mail him at: ron_erdmann@ita.doc.gov. He will be delighted to discuss this Initiative. We hope the industry will support this effort. By investing in this program, TI can improve the data for your destination and/or sector.

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Tourism Industries, International Trade Administration
U.S. Department of Commerce, Room 2073
Washington, D.C. 20230
(202) 482-0140, fax: (202) 482-2887
e-mail: otti@trade.gov

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