|Supplemental Airport Survey Program|
The Office of Travel & Tourism Industries (OTTI) conducts the monthly Survey of International Air Travelers that collects data on passengers departing from U.S. international gateway airports. The survey instrument is a self-administered questionnaire which can be used by either of the two target populations: 1) non-resident visitors to the U.S. from overseas or 2) U.S. travelers going abroad.
There are also two data collection methods. The legacy method involves the direct participation of the airlines, which arrange for their flight crews to distribute and collect surveys on-board. Also, we use sub-contractors or local partners to distribute and collect the questionnaires in the airport departure gate area (“airport intercept”). The airport-intercept method accounted for 60% of all collections, in 2009, while the in-flight method accounted for 40%. OTTI annual funding for 2010 supports the collection and processing of approximately 72,640 passenger surveys. However, it is also our goal to ensure that the number of surveys collected at each airport properly represent the departure traffic levels.
Due to the logistical challenges in administering the survey, certain airlines and airports are not able to produce completed surveys in proportion to their traffic numbers. The aim of this program is to develop a public/private partnership to survey additional international flights on a monthly basis to improve airport specific and destination collections.
Currently, OTTI is orchestrating this effort in Atlanta, Baltimore, Boston, Denver, Detroit, Dallas/Ft Worth, Honolulu, Houston, Las Vegas, Minneapolis, Orlando, Philadelphia, Seattle, and Washington Dulles. Each program is slightly different, but the supplemental collections are being conducted to improve the quality of the data collections at each airport. In most cases the airport authority works in cooperation with its convention & visitors bureau or destination marketing organization.
A testimonial from Matt Gaffney, President & CEO, Capital Region USA
Below are some general responsibilities for OTTI and the destination/airport authority.
OTTI (through its contractor, CIC Research) will provide:
Destination/Airport Authority’s Responsibilities
For Additional Information:
To see the national level results of the survey, go to: http://travel.trade.gov/outreachpages/inbound.general_information.inbound_overview.html
To see world regional and country specific estimates that include destinations visited, if sample sizes allow, go to: http://travel.trade.gov/outreachpages/index.html#inbound
We hope this description provides enough information to entice you to contact us to learn more about the program. If you have any questions, or require additional information on this program, please contact: