A testimonial from Fritz Smith, Vice President of Tourism, Philadelphia Convention & Visitors Bureau

“The Philadelphia CVB is partnering with Philadelphia International Airport to collect information about international travelers utilizing the In-Flight Survey instrument from the Office of Travel and Tourism Industries (OTTI). We launched this effort when we realized that OTTI needed partners at the local level to help distribute the survey in order to collect enough data to provide estimates on visitation to the destination. Since we began this effort, the new data available to support OTTI’s data collect efforts have given the Philadelphia CVB and its constituents a much greater understanding of who our customers are from the international market as well as the ability to gauge the economic impact of these valued travelers. This data in turn helps to make the case to policy makers that we need to maintain our international marketing efforts. The OTTI data is the single most important tool that we have to make the case about the importance of marketing to attract international visitors, and the data we collect at Philadelphia International Airport is the lynchpin of this effort.”