A testimonial from Brandon Barnes, Director, International Tourism Sales, Atlanta Convention & Visitors Bureau

"The international visitor market is very important to Atlanta, and our main source for understanding this market is the data that we receive from OTTI. When we saw that the number of surveys being collected by the participating carriers was not where it should be, we partnered with Hartsfield Jackson Atlanta International Airport to help supplement the survey collection for Atlanta. By implementing this program, we have seen vast improvements in the quality of data that we have received on individual markets and the characteristics of the travelers from those markets. This has helped us focus our marketing plans so that we can concentrate on the travelers with the best potential to visit us in Atlanta. The data has also helped Hartsfield Jackson better understand the international passengers that use their facility, either as a port of entry or as a point of transfer."