U.S. RESIDENT TRAVELERS CHARACTERISTICS:
Total Number of Travelers * * |
All
U.S. Travelers
30,148,000 |
For
Leisure & VFR
24,752,000 |
For
Business & Conv.
8,261,000 |
| Pre-Booked Lodging * : |
|
|
|
Responded - Yes |
55% |
52% |
69% |
| |
|
|
|
| Sources for Pre-Booking Lodging * : |
|
|
|
Travel Agent
|
17% |
17% |
17% |
Hotel/Motel
|
10% |
11% |
11% |
Company Travel Dept.
|
7% |
3% |
22% |
Tour Operator
|
5% |
6% |
2% |
Friend/Relative
|
5% |
5% |
3% |
| Business Associate |
4% |
1% |
12% |
| |
|
|
|
| Travel Companions * : |
|
|
|
| Traveling Alone |
40% |
34% |
61% |
| Spouse |
32% |
37% |
16% |
| Family/Relatives |
24% |
28% |
8% |
| Friends |
11% |
13% |
5% |
| Business Associates |
5% |
2% |
17% |
| Tour Group |
2% |
2% |
1% |
| |
|
|
|
| Travel Party Size (persons): |
|
|
|
Adults Only
|
93% |
91% |
98% |
Adults and Children
|
7% |
9% |
3% |
Average Party Size
|
1.5 |
1.6 |
1.3 |
| Median Party Size |
1.0 |
1.0 |
1.0 |
| |
|
|
|
| Main Purpose of Trip: |
|
|
|
Leisure/Recreation/Holidays
|
42% |
51% |
8% |
Visit Friends/Relatives
|
31% |
37% |
7% |
Business
|
21% |
8% |
77% |
Study/Teaching
|
2% |
2% |
1% |
| Convention/Conference |
2% |
1% |
8% |
| |
|
|
|
| Purpose of Trip * : |
|
|
|
Leisure/Recreation/Holidays
|
57% |
70% |
26% |
Visit Friends/Relatives
|
43% |
52% |
23% |
Business
|
25% |
13% |
93% |
Study/Teaching
|
4% |
4% |
4% |
Convention/Conference
|
4% |
2% |
13% |
| Religion/Pilgrimages |
3% |
2% |
2% |
* Multiple Response.
** NOTE: Percentages listed in this profile can be converted into estimated numbers by multiplying the percentage by 30,148,000 (total U.S. Residents visiting overseas destinations), 24,752,000 (82.1% Leisure/Visit Friends/Relatives) and 8,261,000 (27.4% Business/Convention).
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