U.S. RESIDENT TRAVELERS CHARACTERISTICS:
Total Number of Travelers * * |
All
U.S. Travelers
30,148,000 |
For
Leisure & VFR
24,752,000 |
For
Business & Conv.
8,261,000 |
| Advance Trip Decision: |
|
|
|
Average Number of Days
|
89.6 |
99.3 |
53.2 |
| Median Number of Days |
60.0 |
60.0 |
30.0 |
| |
|
|
|
| Advance Airline Reservation: |
|
|
|
Average Number of Days
|
58.0 |
65.3 |
31.6 |
| Median Number of Days |
30.0 |
45.0 |
20.0 |
| |
|
|
|
| Means of Booking Air Trip: |
|
|
|
| Travel Agent |
39% |
39% |
41% |
Personal Computer
|
29% |
32% |
18% |
Airline Directly
|
16% |
17% |
14% |
Company Travel Department
|
8% |
3% |
24% |
| Tour Operator |
4% |
4% |
1% |
| |
|
|
|
| Information Sources *: |
|
|
|
| Travel Agency |
37% |
36% |
39% |
Personal Computer
|
38% |
41% |
29% |
Airline
|
24% |
25% |
23% |
Friends, Relatives
|
13% |
15% |
6% |
Company Travel Dept.
|
7% |
3% |
24% |
Tour Company
|
5% |
6% |
2% |
Travel Guides/Timetables
|
5% |
6% |
3% |
| Newspapers/Magazines |
1% |
2% |
1% |
| State/City Travel Office |
1% |
1% |
1% |
| |
|
|
|
| Use of Prepaid Package: |
|
|
|
| Yes |
15% |
17% |
4% |
| No |
86% |
83% |
96% |
* Multiple Response.
** NOTE: Percentages listed in this profile can be converted into estimated numbers by multiplying the percentage by 30,148,000 (total U.S. Residents visiting overseas destinations), 24,752,000 (82.1% Leisure/Visit Friends/Relatives) and 8,261,000 (27.4% Business/Convention).
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