This study is a custom analysis of the special characteristics of overseas travelers who engage in shopping during their visits to the U.S. and enjoy cultural tourism and/or ethnic heritage sites as part of their activities during their trips to the U.S. It was produced as a joint research project between the Office of Travel & Tourism Industries (OTTI) and The Taubman Company of Bloomfield Hills, Michigan.
The 1997 report focuses on four major shopping markets: Japan, the United Kingdom, Germany and Brazil. Each country is analyzed through five major topics, including size of market, destinations visited, trip planning, travel characteristics and travel behavior. Also included is a chapter on shopper sub-segments, which examines the behavior of Cultural Shoppers, Ethnic Shoppers and American Culturalist Shoppers (travelers who engaged in both shopping and cultural and/or ethnic heritage tourism activities).
Shopping and Cultural/Heritage Tourism