ITA Tourism Industries



About Tourism Industries
Tourism Development
Tourism Policy
Export Assistance

Latest Statistics/Outreach
Inbound Travel to the U.S.
Outbound Travel from the U.S.

Research Programs
Basic
 Statistics
Monthly Statistics

TI News
Subscribe for Free
Archive
Common Uses
Unsubscribe

Policy

Catalog
Your Orders

Links

Ask TI

United States Flag Status of Travel and Tourism Promotion Campaign
Status Update on U.S. Travel and Tourism Promotion Campaign
March 11, 2004
  • In February 2003 Congress appropriated funds for an international marketing and promotion campaign to increase the number of international arrivals to the United States.


  • Secretary of Commerce Don Evans has appointed a 15-person U.S. Travel and Tourism Promotion Advisory Board to provide advice and counsel to the Department regarding the development, creation and implementation of a fully integrated multinational campaign.


  • In December 2003, the Department issued a Request for Quotation (RFQ) seeking an advertising/marketing agency with multinational tourism-related experience.


  • The Department expects to make an award under the RFQ in mid-March and the campaign will begin shortly thereafter. The campaign will only run in the United Kingdom due to limited funding. Approximately $6 million is available for the campaign.


  • The United Kingdom was chosen as the pilot for this program after evaluating each market using the following criteria:

    a. Market share rank,
    b. resilience, and
    c. return on taxpayers' investment.