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Top Markets for Promotion Campaign - United Kingdom

Advanced Trip Decision Time - United Kingdom 2002 [back]

Leisure/VFR
Months % of Population
0-14 14%
15-60 34%
61-120 20%
121 or more 32%
Package
Months % of Population
0-14 6%
15-60 21%
61-120 20%
121 or more 53%
Package
Months % of Population
0-14 6%
15-60 21%
61-120 20%
121 or more 53%
Source: U.S Department of Commerce, ITA, Office of Travel and Tourism Industries
December 2003

 

Advanced Airline Reservation [back]

Leisure/VFR
Months % of Population
0-14 14%
15-60 34%
61-120 20%
121 or more 32%
Package
Months % of Population
0-14 6%
15-60 21%
61-120 20%
121 or more 53%
Leisure
Months % of Population
0-14 11%
15-60 32%
61-120 21%
121 or more 36%
Source: U.S Department of Commerce, ITA, Office of Travel and Tourism Industries
December 2003

 

Means of Booking Air Trip - United Kingdom 2002 [back]

  Leisure/VFR Package Leisure
Travel Agent 50% 52% 64%
Tour Operator 10% 11% 22%
Airline Directly 14% 14% 4%
Personal Computer 16% 14% 3%
Source: U.S Department of Commerce, ITA, Office of Travel and Tourism Industries
December 2003

 

Information Resources - United Kingdom 2002 [back]

  Leisure/VFR Package Leisure
Travel Agent 46% 58% 47%
Personal Computer 31% 18% 31%
Airline Directly 18% 7% 17%
Friends/Relatives 18% 12% 18%
Travel Guides 10% 14% 12%
Source: U.S Department of Commerce, ITA, Office of Travel and Tourism Industries
December 2003

 

Total Trip Expenditures - United Kingdom 2002 [back]

  Leisure/VFR Package Leisure
Mean Total Trip $2,246 $2,536 $2,331
Mean Expenditure $1,136 $865 $1,187

Notes: Figures are in dollars and per visitor/per trip

Source: U.S. Department of Commerce, ITA, Tourism Industries
December 2003