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United States Flag U.S. Promotional Campaign

On February 20, 2003, President Bush signed the Omnibus Appropriation Act for FY 2003 into law. Included in this appropriation was Sec. 210, which authorized the Secretary of Commerce to award grants and make lump sum payments in support of an international advertising and promotional campaign to encourage individuals to travel to the United States. The Omnibus Appropriation both authorized and appropriated $50,000,000 for this campaign

The Act requires the Secretary to appoint the U.S. Travel and Tourism Advisory Board, which will recommend appropriate coordinated activities to the Secretary for funding. The Board will comprise CEO's of tourism-related entities. The Secretary will consult with the Board on the disbursement of funds.

Below is additional information on this historic program, as is available at this time. Please watch this site for further developments as we are allowed to release them.

U.S. Promotion Campaign Launch - Japan. - May 2005
  U.S. Department Of Commerce Official Announcement (PDF)
 
U.S. Promotion Campaign Launch - U.K. - December 2004
  U.S. Department Of Commerce Unveils New Integrated Tourism Marketing Campaign For UK
Press Release on Initial Results of the U.K. Promotion Campaign - October 2005 (PDF)
  To see the Promotion Website, click here
 
General Information:
  Background on Visit America Alliance Marketing Contractor
  U.S. Department of Commerce Names Marketing Contractor for International Tourism Promotion Campaign
(released 03/19/2004)
  March 2004 Update on Promotion Campaign
  January 2004 Update on the Request for Quotation
  Status of Travel and Tourism Promotion Campaign: Request for Quotation
   Status of International Promotion Program Funding
 

The FY2003 Authorization and Appropriations Language from Congress

  One Page Overview of the Campaign
   

The Travel & Tourism Promotion Advisory Board:

 

Federal Register Notice (Opportunity to Apply for Membership on the U.S. Travel and Tourism Promotion Advisory Board)

  Secretary Evans Announces U.S. Travel and Tourism Board
  Travel & Tourism Promotion Advisory Board Members
  Secretary Evans Announces Advisory Board Chair & Vice Chair
  BIO's of the Advisory Board Chair & Vice Chair
  Secretary Evans Announces Markets for Promotional Tourism Efforts
   
Advisory Board Meetings
  Past Meetings:
  September 8, 2003 - Ellis Island, NY
  October 13, 2003 - Washington, DC
  December 8, 2003 - Denver, CO
 

April 16, 2004 - Washington D.C.

  October 26, 2004 - Orlando, FL
  January 12, 2005 - Washington D.C.
   
  Upcoming Meetings: (Please note, dates are subject to change. Watch for the Federal Register Notices and TInews releases)
   
Top Markets for Promotion Campaign
  Canada
  Germany
  Japan
  Mexico
  United Kingdom

Promotion Campaign Reading Room:

The U.S. Department of Commerce has set-up a U.S. Promotion Campaign reading room for the public. If you would like to view the information available to the public, please contact Julie Heizer at (202) 482-0140 or at tinet_promotion@ita.doc.gov for an appointment.

The room is located at the Department of Commerce, 14th & Constitution Ave., NW, Washington, DC 20230, Room 7025. The room is open from 9am to 5pm, Monday through Friday, and is closed on all Federal holidays. Please note to enter a federal government building you must have a drivers' license, passport, or other government issued picture ID.

Input from the Industry:

Do you have any questions related to this program? Have you heard a rumor or story you would like to confirm? If so, please develop them and send to us. They may be used to develop a Frequently Asked Questions section. Send your questions to: tinet_promotion@ita.doc.gov

Do you have any ideas, suggestions, or comments you would like to provide Commerce to assist us develop a program that truly assists the travel industry? If so, please send your ideas, suggestion or comments to: tinet_promotion@ita.doc.gov

Please check back with us again. As we are allowed to provide additional information on this program, this page will be updated.

Other Related Information (coming soon):

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  • Market Research & Performance Measures