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United States Travel and Tourism Promotion Advisory
Board
Agenda
DRAFT
December 8, 2003
- Welcome and Introductions (Jay Rasulo)
- Update of Sub-Committee Work
- Marketing/Communications (Jay Rasulo)
- Partnerships/Strategic Alliances (Noel Irwin Hentschel)
- Measurement/Research (Glenn Tilton)
- Update of procurement issues related to issuing the request
for proposals for advertising, marketing and public
relations firm(s) and discussion of relevant timelines
(Doug Baker, Ken Lechter)
- Update on criteria for Grants Program and discussion
of relevant timelines (Doug Baker)
- Discussion of additional coordinated activities to be funded under
Public Law 108-7, Section 210 (Noel Irwin Hentschel)
- Break
- Board Discussion (Jay Rasulo)
- Discussion of budget allocation for the consumer
marketing campaign (measurements, public relations,
creative, etc.)
- Market Insight – Germany (Tilo Krause
Visit USA Committee - Germany)
- Public Comment
- Next Meeting Date & Location Announcement
- Other Business
- Adjournment
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