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TI News: An information service from the National Travel & Tourism Office (NTTO)

April 22, 2014

Webinar: What Attracts Canadian MICE Planners to the United States

Wednesday, April 23, 12:00 pm - 1:00 pm EDT (U.S.)

The U.S. Department of Commerce, Office of Travel and Tourism Industries and the U.S. Commercial Service Travel & Tourism Team are pleased to present a webinar about the top tourism market to America: Canada, and specifically what Canadian MICE Planners are seeking in U.S. destinations.

Meetings + Incentive Travel Magazine from Canada, produces an annual Market Report which shows trends and forecasts of the Canadian Meetings, Incentive Travel, Conferences and Events (MICE) industry - this is the only benchmarking survey of its kind in Canadian reflecting the MICE market. We are very appreciative that the Publisher of Meetings + Incentive Travel, Sonja Chilcott will be sharing the results of this year’s survey with us.

This Webinar will offer answers to the following questions and much more.

What are the top U.S. destinations for Canadian Meetings and Incentive Travel programs? What types of incentive travel trips are most popular? What attributes/characteristics are Canadian MICE planners seeking in destinations? What activities are Canadian MICE planners looking to arrange in the U.S.? What are the important characteristics/criteria of Canadian MICE planners that can help shape your promotional efforts in the market? What opportunities are available for U.S. destinations to market their locations to Canadian MICE planners?

To enhance your strategic MICE marketing in Canada you are invited to join:

  • Sonja Chilcott, Publisher, Meetings + Incentive Travel
  • Mark Brown, Canada Travel Program Manager, U.S. Department of Commerce, Office of Travel and Tourism Industries
  • Ruth Williamson, Senior Commercial Specialist at the U.S. Commercial Service in Toronto with national responsibility for the Travel and Tourism sector and International Advisory Committee Chair representing Canada for International Pow Wow
  • Sue Bissi (Montreal), Louise Doré, Lucy Latka (Ottawa), and Connie Smith (Calgary) - U.S. Commercial Service Travel and Tourism Specialists

To register for this event and for more details, please click here:

April 23, 2014 12:00pm - 1:00pm EDT (U.S.)
Event Cost: $50

Webinar Call-in & log-in information will be sent after registration and payment is received.

For questions, please contact Anastasia Xenias, PhD, at 212-482-1856 or (Anastasia.Xenias@trade.gov)

Agenda

Welcome:
Anastasia Xenias, PhD, Global Team Leader Travel and Tourism, Senior International Trade Specialist

Introduction:
Doug Jacobson, Vice Consul for Commercial Affairs, U.S. Commercial Service Toronto

Canadian Travel to the U.S. - Stats and Trends:
Mark Brown, Canada Travel Program Manager, U.S. Department of Commerce, Office of Travel and Tourism Industries

MICE Market - Stats and Trends, Insights and Opportunities:
Sonja Chilcott, Publisher, Meetings + Incentive Travel, issues annual Canadian MICE Market Report
Ruth Williamson, Senior Commercial Specialist at the U.S. Commercial Service in Toronto with national responsibility for the Travel and Tourism sector and International Advisory Committee Chair representing Canada for International Pow Wow

Regional Opportunities:
Sue Bissi, Travel & Tourism Specialist, U.S. Commercial Service - Montreal
Louise Doré & Lucy Latka, Travel & Tourism Specialists, U.S. Commercial Service - Ottawa
Connie Smith, Travel & Tourism Specialist, U.S. Commercial Service - Calgary

U.S. & Foreign Commercial Service Background
The U.S. Commercial Service is the trade promotion arm of the U.S. Department of Commerce’s International Trade Administration. U.S. Commercial Service trade professionals in more than 100 U.S. cities and in nearly 80 countries help U.S. companies get started in exporting or increase sales to new global markets. Their website address is http://www.export.gov/industry/travel. See also http://www.trade.gov/cs


U.S. Department of Commerce, International Trade Administration, National Travel and Tourism Office (NTTO), 1401 Constitution Avenue, NW, Mail Stop 10003, Washington, DC 20230; Phone:(202) 482-0140; Fax: (202) 482-2887; Email: ntto@trade.gov