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February 08, 2011

Two Opportunities to Participate in International Travel Show
Brochure Programs through U.S. Commercial Service

Reach Russian & Croatian Travelers at MITT 2011 and CroTour 2011
March 16-19, 2011 - Moscow, Russia
March 23-26, 2011 - Zagreb, Croatia

Expand your marketing reach into two increasingly important international markets, without having to expend staff time and travel dollars to do it!

The Office of Travel and Tourism Industries forecasts travel from Russia to the United States will experience a 40 percent grown between 2009 and 2015, keeping it solidly in the top 40 producers of international inbound visitors to the United States (http://travel.trade.gov/view/f-2000-99-001/forecast/Forecast-COUNTRIES.pdf). Croatia doesn’t currently rank within the top 40, however, all inbound travel to the United States works collaboratively to help the travel and tourism industry reach President Obama’s National Export Initiative goal of doubling exports to the United States within the next four years.

Moscow International Travel & Tourism Expo (MITT 2011)
MITT 2011 is Russia’s premier travel exhibition. With more than 3000 companies and 185 destinations participating, it is a key meeting place for the travel and tourism industry, and enables participants to increase awareness of their destination, gain a feel for the Russian travel market and gauge demand for their services. MITT 2011 welcomes both trade and consumer visitors, with specific “trade only” days. Last year, nearly 80,000 attendees were on hand, and as the demand for travel services in Russia grows and the spending power of Russian travelers becomes more well-known, the popularity of the event has continued to grow.

At MITT 2011, the U.S. Commercial Service is offering an extremely cost effective program -- $300 for a Catalog Show for companies unable to attend the event. The U.S. Commercial Service will display product literature in their booth at the Visit USA Pavilion and their experienced Russian-speaking staff will respond to inquiries. After the show, they will provide a list of companies that expressed interest in your product/services. In addition, as a Catalog Show participant, your organization will also have access to the Commercial Service’s market brief.

The deadline to register is February 19, 2011. For more information about this Catalog Show opportunity, the Visit USA Pavilion at MITT 2011 or facilitating your visit to the exhibition, please contact: Gulnara Kenzhebulatova, Commercial Specialist, U.S. Commercial Service - Moscow: Gulnara.Kenzhebulatova@trade.gov; tel: 7.495.72.5405; fax: 7.495.728.5585.

CroTour International Tourism Fair
United States participation at the 2010 CroTour International Tourism Fair, Croatia’s premier travel and tourism show held in Zagreb, was a tremendous success. Exhibiting at CroTour for the second time, the U.S. Commercial Service booth attracted hundreds of regional travel industry and media professionals and thousands of members of the general public interested in U.S. destinations. In addition to providing travel and tourism advice and information about the United States in general, Commercial Service specialists were proud to specifically promote over thirty U.S. destinations and cities.

The U.S. Commercial Service is now recruiting U.S. destinations interested in this 2011 promotional opportunity at CroTour, the largest regional travel and tourism show in South East Europe. The U.S. Commercial Service Croatia is organizing a U.S. Pavilion to highlight U.S. destinations, where they will showcase and distribute promotional literature. This is a unique opportunity to reach travelers throughout the growing South East European market and expand your company's exposure in a cost-effective, highly targeted manner.

By participating in this campaign, you will receive:

  1. No-cost promotion at the U.S. Pavilion at the CroTour International Tourism Fair, the premier travel and tourism show that attracts regional tour suppliers, held March 23-26, 2011;
  2. Press releases on U.S. destinations sent to daily newspapers, magazines and other publications;
  3. Publicity in travel industry newsletters and publications on U.S. destinations; and
  4. Exposure at the U.S. Embassy's Library.

Space is limited, so don’t miss this no-cost opportunity to identify new, developing markets and promote your destination overseas! To participate, you will need to send a promotional destination DVD, 50 to 60 promotional packets and 10 press kits (optional) with photo CDs to share with interested journalists. U.S. Commercial Service also welcomes destination posters to be used for booth decor. Materials must be received by March 10, 2011. (Once registered, you will be provided with a U.S. postal address through which you may send your materials, keeping CroTour very affordable for your organization.)

For additional information, please visit the CroTour website at: http://www.zv.hr/default.aspx?id=1067 or contact Travel & Tourism Specialist Dalila Uzelac at Dalila.Uzelac@trade.gov or Senior Commercial Officer Pamela Ward at Pamela.Ward@trade.gov. To exhibit in your own booth at CroTour, please contact Project Manager Ms. Vlatka Bosancic at e-mail VBOSANCIC@zv.hr.

Office of Travel and Tourism Industries Background
Travel and tourism is the largest services export industry for the United States and has produced a trade surplus since 1989. For official information on international travel to the United States, including additional information on the forecast for travel to the United States for 2011-2015 for all world regions and 40 countries, please visit http://travel.trade.gov/

The Office of Travel and Tourism Industries has visitation data for more than 200 countries that generate visitors to the United States, as well as visitation data for each world region. To learn more about international visitation and visitor spending in the United States, access the 2010 data tables, and to read additional analyses of these data, please visit: http://travel.trade.gov/outreachpages/inbound.general_information.inbound_overview.html

U.S. Commercial Service Background
The U.S. Commercial Service is the trade promotion arm of the U.S. Department of Commerce’s International Trade Administration. U.S. Commercial Service trade professionals in over 100 U.S. cities and in nearly 80 countries help U.S. companies get started in exporting or increase sales to new global markets. Their website address is: http://www.trade.gov/cs/


U.S. Department of Commerce, International Trade Administration, Office of Travel and Tourism Industries (OTTI), 1401 Constitution Avenue, NW, Room 1003, Washington, DC 20230; Phone:(202) 482-0140; Fax: (202) 482-2887; Website: www.tinet.ita.doc.gov; Email: Tinet_info@ita.doc.gov