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TI News: An information service from Office of Travel & Tourism Industries (OTTI)

January 18, 2011

NORTH AMERICA BOOKINGS TO THE UNITED STATES
PROJECTED TO GROW THROUGH THE FIRST QUARTER 2011

CANADA Travel Trade Barometer

  • On average, fourth quarter 2010 bookings from Canada to the United States are projected to be up, according to the U.S. Department of Commerce sponsored Canada Travel Trade Barometer (reported as of October 26 - November 26, 2010).
  • Canadian tour operators upgraded the change in bookings for fourth quarter 2010 from the previous survey session from flat to higher.
  • Bookings are also projected to be higher at the beginning of 2011. Seven in ten respondents projected first quarter 2011 bookings to be higher.
  • The top motivator for travel in the next six months was listed as the exchange rate to the U.S. Dollar, followed by accommodation rates. Promotion by U.S. destinations and businesses was also listed as a motivator for increasing bookings in the next six months.
  • The collection of travelers' personal information ranked as the top deterrent for the third survey in a row. The level of promotion by other long-haul destinations and enhanced security measures rounded out the top three deterrents for travel to the United States in the next six months. The global economy continued to rank as a deterrent (4th).

MEXICO Travel Trade Barometer

  • According to the U.S. Department of Commerce sponsored Mexico Travel Trade Barometer, a strong majority (83%) of Mexican tour operators reported (as of October 26 - November 26, 2010) that fourth quarter bookings will be higher.
  • All of the trade projected bookings to increase in the beginning of 2011. Just over two thirds (67%) of the respondents projected bookings to be higher. Another one third (33%) projected bookings from Mexico to the United States to be much higher.
  • In the next six months, accommodation rates continued to be listed as the top motivator for travel to the United States, tied with the exchange rate. Airfare rounded out the top three motivators.
  • In this survey session, visa processing was listed as the top deterrent (second in the last survey session). The level of promotion by other long-haul destinations ranked second as a deterrent (first in the last survey session).

NATIONAL EXPORT INITIATIVE:
To improve conditions that directly affect the private sector's ability to export and to boost employment recovery, on March 11, 2010 President Obama created the National Export Initiative (NEI). U.S. bookings data and travel motivators and deterrents outlined in the Travel Trade Barometer reports support OTTI's ongoing economic analysis and are elements of OTTI's toolkit to help achieve the goals of the National Export Initiative. To learn more about the NEI, you are encouraged to visit <http://www.trade.gov/nei/index.asp>.

BACKGROUND AND SOURCE:
Travel Market Insights (www.travelmi.com) conducts the Canada, Japan, United Kingdom, Mexico and Germany Travel Trade Barometer programs. The U.S. Department of Commerce, Office of Travel and Tourism Industries, is a sponsor and was the initial developer of the barometer program. The Barometer program is conducted with support from the U.S. Commercial Service and various Visit USA Committees and additional sponsors.

The Travel Trade Barometer survey is conducted on a quarterly basis in Canada, Japan, the United Kingdom, Mexico and Germany and is available through subscription. Reports sent to subscribers include additional information, such as:

  • Bookings - looking at the past quarter and the next two quarters for U.S. and competitive regional destinations;
  • Short term bookings for more than five specific travel segments; and
  • Over 15 motivators or deterrents for travel to the United States.

Specific (proprietary) destination data is also available through a subscription.

For more information on the Travel Barometer Program, please visit <www.travelmi.com>.

CONTACT:
U.S. Department of Commerce, International Trade Administration
Office of Travel and Tourism Industries (OTTI)
1401 Constitution Avenue N.W., Room 1003
Washington, D.C. 20230
Phone: (202) 482-0140
Fax: (202) 482-2887
Email: OTTI@trade.gov