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April 15, 2010

JAPAN BOOKINGS TO THE UNITED STATES

Fourth Quarter 2009 Bookings Down

  • According to the U.S. Department of Commerce-sponsored Japan Travel Trade Barometer, bookings to the United States were down four to nine percent, on average, in the fourth quarter 2009 compared to the same period in 2008.
  • Eighty-one percent of Japan tour operators reported (as of January 24 – March3, 2010) that bookings decreased in the fourth quarter 2009, with 38 percent of the trade reporting that bookings decreased more than 10 percent.

First Quarter 2010 Bookings Projected to be Flat

  • On average, the Japan trade projected bookings for the first quarter 2010 to be about the same as the first quarter 2009. Fifty percent of the trade projected bookings to be on par with last year.
  • Thirty-two percent of the trade projected a decrease in bookings.

Second Quarter 2010 Bookings Projected to Increase

  • A strong majority of the Japan tour operators (68 percent) projected second quarter 2010 bookings from Japan to the United States to be higher (64 percent) and much higher (five percent).
  • Nearly one quarter of the trade projected bookings to be on par with last year.
  • In contrast, approximately nine percent of the trade projected lower bookings for the second quarter 2010 compared with the same period in 2008.

Travel Motivators and Deterrents

  • In the next six months, the top factor rated as a motivator for bookings from Japan to the United States was the level of promotion by U.S. destinations and businesses, reflecting the hopefulness of the Travel Promotion Act. This was followed by deregulation of charter flights and the exchange rate to the U.S. dollar.
  • The primary barriers for travel to the United States were reported to be airfare and fuel charges, visa processing time, the requirement to implement the Electronic System for Travel Authorization (ESTA) and pandemics/epidemics issues.

Actual Japan Arrivals to the United States: Annual 2009 and Fourth Quarter 2009

  • Actual 2009 arrivals from Germany totaled 2.9 million, decreasing ten percent when compared to 2008.
  • Fourth quarter 2009 arrivals from Japan totaled 749,000, up one percent compared to fourth quarter 2008.
    • In October 2009, Japan arrivals totaled 254,000, down two percent when compared to October 2008.
    • Visitation in November 2009, totaling 234,000, was flat when compared to November 2008.
    • In December 2009, arrivals from Japan increased four percent (261,000) when compared to December 2008.

BACKGROUD AND SOURCE:
Travel Market Insights (www.travelmi.com) conducts the Canada, Mexico, United Kingdom, Germany and Japan Travel Trade Barometer programs. The U.S. Department of Commerce, Office of Travel and Tourism Industries, is a sponsor and was the initial developer of the barometer program. The Barometer program is conducted with support from the U.S. Commercial Service and various Visit USA Committees and additional sponsors.

Travel Market Insights conducts the Japan Travel Trade Barometer in conjunction with the U.S. Department of Commerce, Office of Travel and Tourism Industries, Sloan Travel and Tourism Industry Center/University of South Carolina and the National Tour Association. The Japan Travel Trade Barometer program is also conducted in partnership with Japan Tourism Marketing and the Japan Visit USA Committee.

The Travel Trade Barometer survey is conducted on a quarterly basis in Canada, Mexico, the United Kingdom, Germany and Japan and is available through subscription. Reports sent to subscribers include additional information, such as:

  • Bookings - looking at the past quarter and the next two quarters for U.S. and competitive regional destinations;
  • Short term bookings for more than five specific travel segments; and
  • Over 15 motivators or deterrents for travel to the United States.

Specific (proprietary) destination data is also available through a subscription.

For more information on the Travel Barometer Program, please visit http://tinet.ita.doc.gov/research/programs/barometer/index.html

CONTACT:
U.S. Department of Commerce, International Trade Administration
Office of Travel and Tourism Industries (OTTI)
1401 Constitution Avenue N.W., Room 1003
Washington, D.C. 20230
Phone: (202) 482-0140
Fax: (202) 482-4279
Email: Otti@trade.gov