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TInews Archive #990415181447

Date:Wed, 14 Apr 1999 18:14:47 -0400 (EST)
From: TInews Announcement
To: tiannounce@tinet.ita.doc.gov
Subject: TInews: American Pathways 2000 Update

=== TINEWS ===================================

An information service from Tourism Industries
http://tinet.ita.doc.gov/
U.S. International Trade Administration
U.S. Department of Commerce

4/13/99

American Pathways 2000 Update

Contact: Tourism Industries office
E-mail: otti@trade.gov
Web: http://tinet.ita.doc.gov
Phone: (202) 482-0140, Fax: (202) 482-2887

The American Pathways 2000 partners are pleased to announce that Alamo Rent A Car will sponsor the American Pathways 2000 web page. This web page will feature tour itineraries sponsored under the American Pathways 2000 program, created to encourage the development and sales of American cultural/heritage products and assist in the export of those products.

The web page, to be designed and developed by Alamo, will have its own URL address. It will highlight all the itineraries which are designated under the American Pathways 2000 criteria. Users of the page will be able to search the database by theme, region, and dates of itineraries to find the itineraries that interest them. Contact information will be included for each itinerary. The web page will be available 24 hours a day, 7 days a week.

As part of First Lady Hillary Rodham Clinton's White House Millennium Program, American Pathways 2000 is a public-private partnership, designed to celebrate the "American experience" as we end the 20th century and begin a new millennium. American Pathways 2000 offers a unique challenge to tour operators, working in conjunction with destination marketers, to develop and submit itineraries utilizing one of four official American Pathways 2000 themes: From Sea to Shining Sea, I Have a Dream, Lady Liberty, and America's Cultural Mosaic. Designations of the itineraries will be announced later this spring. The web page will be launched in conjunction with that announcement.

In addition to Alamo joining the campaign, representatives of six media organizations have volunteered to serve on an American Pathways 2000 Communications Panel formed by the Pathways partners to help develop a coordinated strategy for publicizing the designation of the Pathways itineraries. Representatives of American Visions, Courier Magazine, Destinations Magazine, National Geographic Traveler, Travel Agent Magazine, and Travel & Leisure will meet with the partners on May 5th to discuss ways to highlight the designated itineraries.

In November 1998, American Pathways 2000 was launched by the U.S. Department of Commerce's Office of Tourism Industries, the International Association of Convention and Visitor Bureaus, and the National Tour Association. They have subsequently been joined by the American Bus Association, the U.S. Tour Operators Association, and the Receptive Services Association. Applications for itineraries to be designated as American Pathways 2000 itineraries are due on April 15th. For more information on the program, go to http://tinet.ita.doc.gov and click on the American Pathways logo or call Linda Harbaugh at (202) 482-2404.

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Tourism Industries, International Trade Administration U.S. Department of Commerce, Room 1860 Washington, D.C. 20230 (202) 482-0140, fax: (202) 482-2887 e-mail: otti@trade.gov

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