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TInews Archive #990316162013
=== TINEWS ===================================
An information service from Tourism Industries
Shopping and Cultural/Heritage Tourism Report Now Available
Who stayed nearly six days longer in the U.S. than the average overseas traveler?
Who spent 15% more during their trip to the U.S.?
Who represented 89% of all overseas visitors to the U.S.?
Find the answer to all of these questions and more in the newly released "Shopping and Cultural/Heritage Tourism" study, a joint research project between Tourism Industries and the Taubman Company.
This study is a custom analysis of the special characteristics of overseas travelers who engage in shopping during their visit to the U.S. and enjoy cultural tourism and/or ethnic heritage sites as part of their activities during their trip in the U.S. The report focuses on four major shopping markets: Japan, the United Kingdom, Germany and Brazil. Each country is analyzed through five major topics, including size of market, destinations visited, trip planning, travel characteristics and travel behavior. Also included is a chapter on shopper sub-segments, which examines the behavior of Cultural Shoppers, Ethnic Shoppers and American Culturalist Shoppers (travelers who engaged in both shopping and cultural and/or ethnic heritage tourism activities).
The study offers the kind of information needed for investigating partnership opportunities between retail establishments and cultural/ethnic and heritage tourism attractions throughout the country.
The cost of "Shopping and Cultural/Heritage Tourism" is $25. You may order the study directly through our web site, at http://tinet.ita.doc.gov/cat/f-1996-11-510.html.
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Tourism Industries, International Trade Administration U.S. Department of Commerce, Room 1860 Washington, D.C. 20230 (202) 482-0140, fax: (202) 482-2887 e-mail: firstname.lastname@example.org
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