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Date:Fri, 26 Feb 1999 16:58:20 -0500(EST)
From: TInews Announcement
To: tiannounce@tinet.ita.doc.gov
Subject: TInews: Brazilian Travelers - Still a good market? Don't Miss the Visit USA Show 99!

=== TINEWS ===================================

An information service from Tourism Industries
http://tinet.ita.doc.gov/
U.S. International Trade Administration
U.S. Department of Commerce

2/26/99

Brazilian Travelers - Still a good market? Don't Miss the Visit USA Show 99!

Contact: Tourism Industries office
E-mail: otti@trade.gov
Web: http://tinet.ita.doc.gov
Phone: (202) 482-0140, Fax: (202) 482-2887

Visit USA Show 99 Contact:
CONEX Group Corp.
Phone: (305) 661-7650, Fax: (305) 661-7399
Web: http://www.travelconexion.com

Should your destination or attraction be represented at the March 22 & 23, 1999 Visit USA Show? It is always hard to know when to stay in a market, when to get into a market or even when to get out of a market. To determine this you need information. The key is understanding past performance, current performance and if you can look into the future, forecasted performance. This is true for the stock market and it is true for the international travel industry.

Take Brazil for example. Brazil's economic downturn has affected travel by Brazilians to the United States. But by how much? Will it stay down? For those invested in Brazil the question is if they should continue to invest in the market. For those looking to expand their exports, the question is to determine if Brazil is a good market to invest in now.

Tourism Industries can't tell you all the answers to these questions. We can, however, provide you with key performance information to help you make your decision. And if the answer is YES, Brazil is a good market for your destination or attraction, then we can help you gain access as well.

First - past performance information:

Over the last seven years Brazil has outperformed Japan, the United Kingdom and France in terms of visitor growth to the United States. The Brazilian traveler outspent all other top overseas markets by at least 28% (per visitor per trip), including outspending Japanese travelers which are traditionally regarded as the high end travelers.

In 1997 Brazil was the fifth largest overseas market for the United States with a record 941,000 visitors. More impressive is the record expenditures from those travelers - more than $3 Billion spent in the United States in 1997.

Second - current performance:

At the moment Brazil is performing better than expected. In 1998 visitation is down 6% compared to 1997. However Tourism Industries has forecasted an 8% decline for calendar year 1998. TI has reported arrivals month by month through September 1998 in their web site: (go to http://tinet.ita.doc.gov , monthly section).

Third - future forecasted performance:

Despite the 1998 downturn, by the millennium arrivals are expected to be positive again. And by 2001 TI has forecasted Brazilian visitation to reach 921,000, close to the record high set in 1997.

Based on these three performance measures for Brazilian visitation to the U.S. one could conclude that Brazil is a viable market for the U.S. both for those already invested and those seeking to expand their export potential. Long term investment in the international market can only be achieved by continued efforts. To help your destination access the Brazilian trade the Department of Commerce U.S. and Foreign Commercial Service in Brazil invites you to take part in Visit USA Show 99.

VISIT USA SHOW 99 - Don't Miss Out! - There is still time to get into the show.

The Visit USA Show will be held in Sao Paulo, Brazil, on March 22 and 23. The U.S. Department of Commerce US Commercial Service in Brazil in partnership with CONEX and the Visit USA Committee-Brazil have partnered to make this show the best ever. The Visit USA show offers destinations and attraction with an affordable venue that will put your product in front of the Brazilian travel industry. Don't miss this opportunity - their is still time and room. To get more information contact CONEX at (305) 661-7650. Let CONEX Know you saw the TInews release.

More Research: The Tourism Industries office invites you to visit our web site, explore our resources available on Brazil (a Brazil Market Profile, Forecast, In-Flight Survey Brazil Country Report, Brazil Trade Report and even customized data reports).

For other information please contact the Tourism Industries office via e-mail: otti@trade.gov or call (202) 482-1129.

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Tourism Industries, International Trade Administration U.S. Department of Commerce, Room 1860 Washington, D.C. 20230 (202) 482-0140, fax: (202) 482-2887 e-mail: otti@trade.gov

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