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SECRETARY EVANS ANNOUNCES U.S. TRAVEL AND TOURISM BOARD
Commerce Secretary Don Evans today announced
the creation of the United States Travel and Tourism Promotion
Advisory Board. The
board will advise Secretary Evans on how best to increase the number
of international visitors to the United States and ensure that
the share of the country’s international receipts continues
The advisory board is comprised of 15 senior U.S. travel and tourism industry executives from across the United States. Nearly 130 candidates applied to be members of the board through a competitive process after a Federal Register notice was published. The selected members represent a bipartisan cross-section of the industry.
Earlier this year, President Bush approved a $50 million appropriation to create an international travel and tourism marketing and promotional campaign. The campaign will focus on four to six of the top markets that have historically sent travelers to the United States. The campaign will include market and evaluation research, consumer and trade advertising and promotional efforts focused on earned and unearned media. There also will be a matching grants program to support regional promotion efforts. The first meeting of the Board is scheduled for September 8, 2003 in New York City.
The U.S. travel and tourism industry is responsible for approximately 17 million direct and indirect travel-related jobs in the United States and is the fourth largest export for the U.S. economy. In 2002, travel and tourism to the United States generated $84 billion in exports.
“We’ve come along way since September 11, but much still needs to be done,” Evans continued. “This industry is a key economic generator so it is important that we continue to be aggressive in restoring international travel to the United States.”
For more information on the U.S. Travel and Tourism Promotion Advisory Board, visit http://tinet.ita.doc.gov/about/us_promo_campaign/index.html.
***NOTE: List of U.S. Travel and Tourism Promotion Advisory Board members attached***
United States Department of Commerce Travel & Tourism Promotion Advisory Board
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Office of Travel and Tourism Industries, International Trade Administration
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