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TInews Archive #19990921103048
=== TINEWS ===================================
An information service from Tourism Industries
U.S. Air Travelers to Mexico 1998 Report Issued
Tourism Industries just released the 1998 In-Flight Survey Report on U.S. Air Travelers to Mexico. This report provides research data on the 4.4 million U.S. residents that flew to Mexico in 1998. There are three sets of cross tab tables in the report and 32 tables that provide traveler characteristics, destination, origin and spending data on the air travelers to Mexico. Tourism Industries (TI) surveyed almost 2,500 U.S. residents who visited Mexico in 1998. The surveys were collected on U.S. and foreign flag carriers who voluntarily participated in TI's In-Flight Survey research program. The report is sold to subscribers for $650.
Some of the highlights from the report on air travelers to Mexico include: There were 4.4 million air travelers to Mexico in 1998. The top states of origin were: California, Texas, Illinois, Florida, and New York State.
The top destinations in Mexico were: Mexico City, Guadalajara, Cancun, Puerto Vallarta, and Acapulco.
Of the U.S. air travelers to Mexico, only 13% used a package. The top two items included in the package were air and lodging. Only 9% of the U.S. air travelers to Mexico were on their first international trip outside the United States.
The top three main purpose of trip categories listed by respondents were: Leisure/recreation/holiday (44%), Visit Friends & Relatives (VFR) (30%), and Business/professional (21%).
They averaged 9.1 nights outside the U.S., with 63% spending between one to seven nights.
The top activities of U.S. residents to Mexico in 1998 were: Dining in restaurant, Shopping, Visiting historical sites, water sports/sunbathing, and visiting small towns.
TI highly encourages you to obtain this report to learn more about the U.S. air traveler to Mexico. The report is divided into three sections. The sections have three sets of 12 column headings run by 32 tables. The column headings include:
Total air travelers to Mexico, visitors to: Acapulco, Cabo San Lucas, Cancun, Cozumel *, Guadalajara, Mazatlan, Mexico City, Puerto Vallarta, and other Mexico. Also included in the first set of column headings are the banners for 1-3 nights in Mexico and four plus nights in Mexico. From this information, destinations within Mexico can understand more about the U.S. travelers who visited their area. Please be careful when using this data. TI recommends only using the data if there were more than 100 respondents for the column heading. The destinations marked with an asterisk had under 100 respondents for 1998.
The next set of column headings provides information on the top states and cities of origin for the U.S. air travelers to Mexico. This information can be used to target promotional plans to these areas of origin within the United States. The states and cities listed are: Arizona, Phoenix *, California, Los Angeles, Colorado, Washington DC *, Florida *, Illinois, Chicago *, New York State, New York City *, and Texas. The destinations marked with an asterisk had under 100 respondents for 1998.
The third set of column headings available includes information on first time versus repeat U.S. visitors to Mexico. A breakdown by purpose of trip for U.S. air travelers to Mexico includes business/convention, and leisure & VFR. Information on U.S. air travelers to Mexico who stayed in a hotel/motel, used a domestic flight while in Mexico, rented a car or took an intercity bus. Also included are column headings on package versus independent travelers and information on people who traveled alone versus in a family group.
There are 32 tables available in the report. The tables included are:
Ordering A Publication:
How To Order Over the Internet: You can order your report from TI's Web site 24 hours a day. The purchase can be made as an invoice that you can print, and reports are mailed when the check is received. Or you can order by Visa or MasterCard and the report will be mailed shortly after verification of your credit card information is obtained.
To order a report from the TI web site. The 1998 report on U.S. air travelers to Mexico can be found at: https://travel.trade.gov/research/reports/ifs/index.html. Scroll down the page until you find the In-Flight Survey - U.S. Air Travelers to Mexico 1998 reference. Click on this page and follow the directions to order the report.
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Tourism Industries, International Trade Administration U.S. Department of Commerce, Room 1860 Washington, D.C. 20230 (202) 482-0140, fax: (202) 482-2887 e-mail: email@example.com
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